Onitsuka Tiger a footwear brand and the Fashion brand ANREALAGE founded by designer Kunihiko Morinaga, collaborated together to release a unique pair of augmented reality sneakers “Monte Z” that got released on june 17th, 2017 in Japan. ANREALAGE did previously a led uniform for the event PlayStation VR at Tokyo Game Show 2016.
Two kinds of Monte Z shoes have been created with a design that comes to life with augmented reality. When the shoes are viewed through the lens of the Anrealage AR3 app, smartphone users are able to see a striped logo or pattern appearing on the shoes.
To promote Monte Z, Onitsuka Tiger hired actor and dancer Mirai Moriyama in a dynamic and artful video.
Onitsuka Tiger × ANREALAGE MONTE Z