Augmented reality sneakers are coming out in Japan

anrealage onitsuka tigers augmented reality sneakers moriyama mirai


Onitsuka Tiger a footwear brand and the Fashion brand ANREALAGE founded by designer Kunihiko Morinaga, collaborated together to release a unique pair of augmented reality sneakers “Monte Z” that got released on june 17th, 2017 in Japan. ANREALAGE did previously a led uniform for the event PlayStation VR at Tokyo Game Show 2016.

Two kinds of Monte Z shoes have been created with a design that comes to life with augmented reality. When the shoes are viewed through the lens of the Anrealage AR3 app, smartphone users are able to see a striped logo or pattern appearing on the shoes.

To promote Monte Z, Onitsuka Tiger hired actor and dancer Mirai Moriyama in a dynamic and artful video.


Onitsuka Tiger  ×  ANREALAGE MONTE Z

anrealage onitsuka tigers augmented reality sneakers moriyama miraianrealage onitsuka tigers augmented reality sneakers moriyama mirai
anrealage onitsuka tigers augmented reality sneakers moriyama mirai


You can purchase them in Japan at ANREALAGE Aoyama Shop in Tokyo and at Onitsuka Tiger Stores for ¥16,200.

Source, Japan Trends

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