Book themed souvenir telling the story of craftsmanship behind it – Yoh Komiyama × TSUTAYA BOOKS


Yoy Komiyama is a Tokyo-based product designer, who is engaged in numerous product developments and research projects with an aim to generate new experiences and values.

His last work “Local Products by TSUTAYA BOOKS” is a project that develops “book-themed souvenirs” together with companies and craftsmen with traditional technologies in areas with TSUTAYA BOOKS (such as Tokyo, Saga, and Miyagi) in an effort to aid in regional revitalization.

Yoh Komiyama’s statement

This project is a collaboration between the differing genres of art and business aiming to create a fusion of new and traditional cultures. A distinguishing characteristic about it, is the fact that artists carry out regional research, focus on specific motifs that are key to craftsmanship, collect and classify their findings, and, through the use of photographs, text, and data, create a research book for each region that highlights periodicity, universality, cultural differences, and social structures.

By having a book-themed souvenir and research book together as a set, it is a new type of souvenir that tells the story of craftsmanship behind it. For tourists, it may spark their interested in particular regions; for TSUTAYA BOOKS, it is a way to share regional cultures; and for craftsmen, it leads to regional pride and economic circulation.

Local Products by TSUTAYA BOOKS